Meet pluy

Describe a character, a game or a scene, and pluy.
Be one of the first to try it.

Making an app feel alive shouldn’t take weeks

The apps people love have a little life in them: a mascot that waves back, a button that cheers, a scene that answers a tap. One interactive character can take twenty hours to make in expert tools.

pluy is the shortcut. Describe what you want, or start from a picture, and pluy draws it as clean vectors with its movement and reactions already in place. You stay in charge of every part, and you can change anything by asking or by hand. Nothing gets locked inside a flat picture or a video you can’t edit.

We built pluy for people who make apps, not for animators. Here’s what that means for you:

  • Characters, games and scenes drawn as real vectors you can edit, from a sentence or a picture.
  • Movement that comes built in: breathing, blinking, walking, answering a tap.
  • Exports for React, React Native and SwiftUI, ready to drop into your app.

You can use it in the browser, or from Claude Code if that’s where you already work.

We’re opening pluy to a small group first, so every early user gets real attention and a say in what comes next. Join the waitlist and we’ll email you when it’s your turn. Thank you for being here this early. I can’t wait to see what you make.

Ross

Founder of

What’s next

  1. Now

    The waitlist is open. Leave your email to hold your place in line, it takes ten seconds. You’ll hear from us before anyone else, and only when there’s something worth telling you, like the day your invite is ready.

  2. Next

    We start inviting people from the waitlist in small groups. Each group shapes what comes next, one round of feedback at a time.

  3. Later

    When pluy is ready for everyone, the people on the list get in first. By then it will have been shaped by the people who tried it early, maybe even you. Every round of invites makes it a little better for the next one.

Describe it,
then pluy it

pluy turns a sentence into a living drawing for your app. You don’t need to know animation to make it move, and every part stays yours to change.

Describe a game

Say what you want to play and how it should feel. pluy lays out the arena, the cards and the fighters, and you can change any of it just by asking for it.

Described A one-player battle against a bot: towers, a river with two bridges, and cards that send fighters across.

pluy made Farm Royale, ready to play: drag a card onto your half of the field.

Direct a little world

Ask for a place full of characters, seen from above like a toy. Then pick any one of them and tell it what to do, and it goes off and does it.

Described A soft pastel meadow seen from above, with a river, a path, hedges and a flock of sheep.

pluy made Sheep meadow. Try it here: press Pick a sheep, click one and tell it to graze, walk, jump or stand still, then press Play.

Characters that act

Describe a moment and a character plays it out, down to the blink, the lean and the cheer.

Described Zoe at her decks: the needle skips, then she cheers.

pluy made A looping scene built with pluy’s character kit, Zoe acting out every beat.

Ship it to your app

Export to React, React Native, SwiftUI or plain JSON.

Questions about pluy

Questions

pluy makes animations for apps. Describe a character, a game or a scene, and it draws it, gets it moving and lets you send it straight to your app.

Anyone who makes apps and wants them to feel alive: designers, developers and founders who would rather not spend weeks on one animation.

No. You say what you want in plain words and adjust it with simple controls. If you want more, every part stays editable and there’s a timeline when you need it.

Yes. Bring a picture and pluy traces it into clean vectors you can animate, so your character keeps its own look.

React, React Native and SwiftUI components, or a JSON file for your own player. You can also save an MP4 to share.

Yes. pluy has a connector, so Claude Code can draw and animate in your open pluy project while you watch.

We’re inviting people from the waitlist in small groups. Join and we’ll email you when it’s your turn.

We’ll share pricing before the first invites go out. People on the waitlist hear about it first.

pluy